CRM

Apps

From Now On Your Contacts and Your Content Are Intelligent and Dynamic

Amplifier has a unique CRM: All your apps use the contact data and the content and enrich them continually, to guarantee the success of your sales and marketing activities.

Contacts

 
Turn Big Data into Smart Data
Your guest database contains many contacts. Often though, these are not used to gain new guests or engage existing ones in a targeted way. The focus is on the quantity of data, not their profiling and quality.

With Contacts, organising, profiling and updating your contacts is now child’s play. And the best thing is: all contacts are in one central database.

The individual Amplifier apps don’t just access these data, they constantly enrich the contacts with new information about the preferences, interests and habits of your guests. This facilitates targeted marketing activities, such as sending personalised newsletters or remarketing, tailored to the requirements of every individual guest and above all well-timed.

Use the potential of your database and appeal to your contacts at the right time with the content relevant to them.
 

Editorial Content

 
Make your content intelligent and dynamic
You are constantly producing copy, pictures and videos to tell your story, bring you and your hotel closer to your target clientele and distinguish yourself from your competitors. Wouldn’t it be nice to only have to create this content once and then be able to use it on all communications channels?

With Editorial Content your content is stored centrally and you can use it at any time in all Amplifier apps. But that is not all: with Editorial Content your content is also dynamic! Thanks to the information of all kinds that you have collected about the visitors to your website via cookies, the content is adapted to their interests in real time.

In this way you communicate across all channels coherently and in a personalised way, errors are avoided and you save time.
 

Sales Content

 
Prices, Rooms, Offers: Save Time, Avoid Errors
Keeping information about rooms, prices, offers and additional services up to date on your website, in the booking engine etc. is arduous and time-consuming. Manual updating in individual systems is a source of errors which can quickly cost money.

You can now update sales information centrally in one place with Sales Content. Thanks to the integration of selected booking engines, the most important sales information can not only be presented on the website but can also be booked.

In this way your communication across all channels is coherent, errors are avoided and you save time.  And that is not all: with Sales Content your content is dynamic as well! Thanks to the information of all kinds that you have collected about the visitors to your website via cookies, the content is adapted to their interests in real time.

One data input, simple use and coherent Information.